How effective are car manufacturers’ websites in converting online searches to sales? Are they able to convince readers to buy based on how cars are presented in websites? Is online persuasion possible in big ticket items like houses and cars?
Car manufacturers‘ websites are in the business of online persuasion. They have the task of convincing people to buy based on what they see in their pages. Sometimes, people do not require much convincing especially if they have already set their hearts on a product and are merely checking on the site for some details. Others however, need to see more than one photo and a price. They need to see the physical reason as well as the economic reason for buying a car.
The Website Pages
A car manufacturer’s website usually contains the following pages which are intended to provide readers about the history of the company, best-selling models, newly-introduced models, promo offers, store locations, and dealers. These pages are intended to present a good image for the company as well as serve the inquiries of online clients.
The company history page seeks to establish the reputation of a car manufacturer and its brand/s. By tracing its roots especially those that have started very early, a semblance of authority by virtue of length of existence arises. Whether this is true or not is beside the point as a blog must look reputable to become a persuasive .
The Right Formula
An official website in order to be a true support for the sale of the product involved must have all the necessary elements for a possible sales. The most critical pages involved here are the models’ page,specifications page, price page .and the promo page. A blog within a website makes it a lot easier for companies to share great content and information.
Websites may not be the clincher for most car purchases because of the need to see the actual car before buying. They simply plant the interest, reinforce the interest,and provide possible choices, towards the actual sale. Just imagine the convenience of this option than having to travel to a dealership company. Try looking into a lifestyle blog directory for some recommended sites.
It is possible that sales can be initiated by website visits since those who do visit are usually interested and will purchase if the price fits their budget.